Taylor Loft
Web Design Basics for Entrepreneurs
When is it appropriate to hire a graphic designer? When should you use Flash animation or HTML? We are joined by Sparxoo’s Senior Designer, Deirdre Zahl, to discuss the basics of web design and how entrepreneurs can utilize design for their brand.
Deirdre is a graphic designer with seven years of industry experience who specializes in web design. She has worked with clients ranging from top-tier luxury brands in the fashion industry such as CHANEL and MAC Cosmetics, commercial and residential real estate clients, Ann Taylor LOFT.com and other small e-commerce sites. She is also experienced in logo, brand and web development, as well as print and web design. She holds a BA in Communication Design from Skidmore College.
What is the purpose of web design?
Web design is not just how a web page looks, it’s how users interact and have a relationship with it. It’s about designing an experience on a visual and functional level.
It’s incredible how subtle, functional changes can make tremendous impact. Consider the donate button for non-profits. If the button is not prominently displayed, it could greatly reduce the amount of donations. A solution could be as simple as changing the button to a bold color, like orange or red, or increasing its size.
Functionality also extends to search. The basic HTML on a website enables it to be indexed by search engine crawlers.
The website has to have enough live content, tags and links that it can be picked up by Google in order to be found. While graphic treatments can enhance a site visually, they also limit its visibility to search engines. It is important to have a balance of both, proportionate to the goal of your business. E-commerce sites, for instance, or real estate listing services, would want to have a very high percentage of searchable content.
There are SEO specialists who can help with the technical side–implementing it from the back end. Designers have to consider this in crafting a site, adding visually friendly places for links, not overusing graphic or Flash elements and thinking about natural ways to interlink pages and sections of the website.
When would an entrepreneur want to consider hiring a web designer?
Web design and layouts used to be the domain of tech-savvy professionals (think coding languages: HTML, Java, C++, etc.). In today’s digital world, there are incredible tools for non-professionals to create professional-looking websites. WordPress and SquareSpace enables anyone to design and manage a website. Thousands of web designers & developers have created...
To read more about web design basics, go to Sparxoo, a digital marketing, branding and business development blog.
About the Author
Sparxoo is a business blog that inspires breakthrough by tomorrow’s leaders. We are a strategy consulting firm with a pulse on marketing, branding, and development.
Ann Taylor LOFT Is My Favorite Store!
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Loftgoods Taylor Fabric Chair List Price:  |
DescriptionLoftgoods Taylor Fabric Chair with optional Matching Ottoman... universal style to match just about any decor! Talk about a fashion chameleon! No matter how many times you change the interior of your home, this Chair is going to fit right in! With 4 timeless colors of chenille upholstery and straight line design, this is a great choice for traditional or contemporary decors! Take a seat: Hardwood ply frame; Easy-care polyester chenille; High density foam cushion will keep its shape over time; Joinery is screwed and glued for long lasting durability; 6" solid wood legs in a great-looking espresso finish; Wire spring support won't sag; Easy, no-tools assembly required; 66 lbs... |
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Loftgoods Taylor Fabric Chair List Price: |
DescriptionLoftgoods Taylor Fabric Chair with optional Matching Ottoman... universal style to match just about any decor! Talk about a fashion chameleon! No matter how many times you change the interior of your home, this Chair is going to fit right in! With 4 timeless colors of chenille upholstery and straight line design, this is a great choice for traditional or contemporary decors! Take a seat: Hardwood ply frame; Easy-care polyester chenille; High density foam cushion will keep its shape over time; Joinery is screwed and glued for long lasting durability; 6" solid wood legs in a great-looking espresso finish; Wire spring support won't sag; Easy, no-tools assembly required; 66 lbs... |
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Loftgoods Taylor Fabric Ottoman List Price: |
DescriptionLoftgoods Taylor Fabric Chair with optional Matching Ottoman... universal style to match just about any decor! Talk about a fashion chameleon! No matter how many times you change the interior of your home, this Chair is going to fit right in! With 4 timeless colors of chenille upholstery and straight line design, this is a great choice for traditional or contemporary decors! Take a seat: Hardwood ply frame; Easy-care polyester chenille; High density foam cushion will keep its shape over time; Joinery is screwed and glued for long lasting durability; 6" solid wood legs in a great-looking espresso finish; Wire spring support won't sag; Easy, no-tools assembly required; 66 lbs... |
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Rawhide [VHS]
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800WN LIP 11P HANDLESET - KWIKSET
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DescriptionKwikset 800WN 11P Wellington Handleset, Venetian Bronze Finish, Single Cylinder Handleset (Outside Only) |
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Kwikset 720LL-3 RLVR RCAL RCS Brass Lido Passage Lever
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DescriptionKwikset Locks: Kwikset Lever |
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The Great American Western, Volume 27: Rawhide / Colorado / The Carson City Kid / Man From Hell's Edges
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DescriptionFour western classics: Rawhide, Colorado, The Carson City Kid, and Man From Hell's Edges. |
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Silver Spurs List Price: Average Rating: |
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Ann Taylor Loft Scoop Neck Short Sleeve Tee Shirt
Sale Price: $8.99 |
DescriptionCap sleeve tee by Ann Taylor Loft is a chic addition to your casual wardrobe. This is a CLOSEOUT item; as such, it will have LINED-THROUGH brand-name tags, identifying it as DISCONTINUED merchandise. |
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Ann Taylor Loft Women's Deep Tropical Rose Petite Twist Bodice Knit Dress
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DescriptionA chic, swingy dress in a super soft knit with a hint of sheen. Features V-neckline with twist detail. Empire waist. Gathered below back yoke. Sleeveless. 34 "length. |
[phpostock]Taylor Loft,10[/phpostock]
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Loft $40.43 The loft is increasingly the residential image most identified with New York. Originally popularized by artists and designers, the enormous raw spaces, most often in old industrial buildings in lower Manhattan, have been laboratories for the creativity of architects. Some of the most striking and important residential design of the latter part of the twentieth century has been created for lofts. Celebrated design arbiter Mayer Rus has had unparalleled access to the most exceptional new projects. He has gathered a great variety of architects and designers -- all widely published in popular and trade magazines -- for the book: Henry Smith-Miller and Laurie Hawkinson, Peter Stamberg and Paul Aferiat, Architecture Research Office, and Deborah Berke. Paul Warchol`s exquisite photographs, most taken especially for this volume, capture not only the design and details but the qualities of light, context, and history that make each loft unique. The engaging text highlights the designers, owners, and their residences, in addition to evoking the dramatic qualities of loft living. |
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Composers In The Loft $13.99 Composers In The Loft |
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Jazz Loft Sessions $15.99 Jazz Loft Sessions |
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In The LI LI Library Loft $14.99 In The LI LI Library Loft |
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Aprica Cadence Stroller: Loft Brown $294.99 Aprica Cadence Stroller: Loft Brown |
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Mammut Women's Loft Jacket $99 A fabulous fleece jacket that you won't ever want to take off, the Mammut Loft Jacket for Women is made from super soft high-loft fleece, cozy inside and out. A stylish jacket that can be worn on its own or as a layering piece, the Loft Jacket is sure to be an instant cool weather favorite. |
